Meet the EMEA team

When you choose Acadian Plant Health in EMEA, you’re not just purchasing a biostimulant, you’re gaining a local team of specialists who will work alongside you to transform your market challenges into tangible success.

Our mission is to develop world-class, science-based biostimulant technologies to unite performance & sustainability for the benefit of plant and planet.

Our Leadership & Commercial Team

Under the leadership of Dr. Shachi Gurumayum, our EMEA operations are structured to serve our partners through a clear regional focus:

· North & Central Europe – by Karl Geary

· South Europe & North Africa – by Luca Di Lorenzo

· Turkey & The Middle East – by Utku Yurt

· Africa – also overseen by Dr. Shachi Gurumayum

· Animal Wellness division – by David Shortall

They are responsible for business development and market alignment, ensuring that Acadian solutions are aligned with local agronomic and regulatory needs for maximum consistency and reliability. Leveraging expertise in strategic business planning and relationship management, they offer solutions targeted directly to your long-term operational success and growth.

Marketing & Communications

Our marketing team plays a strategic role in helping customers uncover new growth opportunities and build long-term partnerships. They also strengthen customer intimacy and raise awareness of Acadian in the EMEA region. All efforts are crafted to connect the dots between business opportunities and real agricultural challenges, translating strategic insights into tangible value for our partners.

Technical Experts

Our technical managers present formulation and distribution partners with data-driven solutions. They co-develop products, conduct field trials locally, and refine application protocols depending on local soil, climatic, as well as cropland conditions.

Whatever assistance you need, whether it's optimising your formulations, adapting protocols to local conditions or improving product performance under stressful conditions such as drought or heat, our technical team is here to support your operation.

Regulatory Specialist

Our Regulatory team ensures that all Acadian products meet, maintain, and exceed legal and safety requirements, from securing a CE Mark in the European Union, to registrations at individual country levels. We also monitor regulatory changes (laws, standards, procedures) so your solutions stay compliant, and market access is preserved.

Business Excellence

Our Business Excellence team is what makes our customer’s journey from inquiry to receiving our products easy and hassle-free. The team takes care of back-end activities and makes sure that your questions are quickly reviewed and accurately resolved for the best-in-class customer service.

Why this matters for you

Tailored support: our regional intelligence and scientific information lead to solutions that are effective in your particular country.
Performance you can count on: our solutions have been proven to deliver under actual field conditions. We offer a scientifically engineered mix of bioactive compounds designed to deliver tangible results whilst achieving your sustainability objectives.
Sustainability built in: from extraction methods to product formulations, we aim to reduce environmental impact while boosting productivity.
Commercial Responsiveness: From region-specific support to local insight, our teams are focused on understanding your unique needs. We can recognise and help you address your pain points, thanks to our diverse range of expertise and experience in the agricultural sector.

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